Video is a powerful training tool, but developing good training videos is not as easy as pointing your smartphone and pressing record. There is a process to follow so that you don’t fall into a rabbit hole of revisions and retakes.
Let’s define what video is and what it is not.
Phase I: Learning Strategy
Identify your business goal, learning objectives, and content outline.
Phase II: Pre-Production
Develop your learning strategy, write your script, scout your location, build a shot list, and select your talent.
Phase III: Production
Create your assets including video, voice-over narration, images, graphics, and animation.
Phase IV: Post-Production
Pull all of your assets together in the edit suite and tell your story. Finally, implement and remember to set up your reporting and analytics.
Let’s boil down what you’ve learned to 7 important steps.